What are natural food colorants or natural food color?

Natural Food Colors are extracted from natural sources such as vegetable or fruit instead of chemically synthesized. Examples of sources of the natural food color are: paprika, pumpkin, carrot, cabbage, beetroot, turmeric, annatto, spirulina, tomato, radish, purple sweet potato, elderberry. After harvest, those vegetables or fruit will be processed to extract colors components, concentrated and de-flavored.

Is liquid or powder natural food coloring better?

Both liquid and powder natural food color are good. Depending on application, the food manufacturer may prefer different types of natural food color. Normally beverage applications prefer liquid natural food color, while other applications prefer powder form. Powder natural food colors are easier to store and transport, and the cost of transportation is normally lower. The liquid natural food color will be easier to use in some applications.

Can you buy all natural food coloring?

Yes, FoodRGB natural food colors cover most of the application and a large range of colors. FoodRGB researchers develop more than 30 new formulas upon requests of our customers. We helped lots of customers convert from synthetic color to natural food color.

What can I use for natural food coloring?

The natural food color can be used in almost all food products such as candy, chocolates, beverages, cakes, cookies. The usage of natural food color is more complex than synthetic color though. Technical support on formula colors, usage of natural colors becomes essential. FoodRGB provides best efforts to support customers on how to use natural food color.

What food coloring makes blue?

The natural blue color for food has several choices: spirulina, gardenia, huito, and Anthocyanin. Each blue color has pros and cons. The best choice depends on the application.

Is carotene a food Coloring?

Beta-carotene is a natural food color. Beta-carotene is widely used in beverages and other products.

Juice and Smoothies Natural Food Color Solution

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Smoothie & Fruit Juice

Color Swatches

Description

FoodRGB^® is a U.S.-based leader in natural food and beverage colorings, providing vibrant, plant-based pigments that enhance the freshness and appeal of smoothies and juices. Our powders and liquids are crafted for clean-label beverages, offering excellent light and heat resistance while maintaining stability across a wide range of fruit-based applications.

With high color value and tinting strength, our pigments deliver rich, natural-looking tones with smaller usage amounts—helping brands reduce costs without sacrificing quality. Designed to pair seamlessly with fruit, vegetable, and functional ingredients, FoodRGB^® colors support flavor harmony and meet FDA compliance for mainstream sales channels.

Leveraging an abundant supply chain and technical expertise, we provide fast, customized solutions that help juice and smoothie brands stand out in a competitive market. From cold-pressed juices to blended smoothies and juice-based drinks, FoodRGB^® offers safe, sustainable, and consumer-trusted color solutions that align with today’s health-conscious trends.

Supported Colors in Beverages

Color	Solubility	Form	Solutions	Application Environment
Pink	Water	Powder	Carmine	pH 5.0 and above \| Heat Stable \| Not Kosher
Pink	Water	Powder	306000	Kosher \| Good for Multiple Environments
Pink Purple	Water	Powder	Purple Sweet Potato	Kosher \| Low pH \| Heat Stable \| Light Stable
Bright Red	Water	Powder	Red Radish	Kosher \| Low pH \| Heat Stable \| Light Stable
Orange Yellow	Water	Powder	Beta Carotene	Kosher \| Most pH \| Heat Stable \| Light Stable
Orange Red	Water	Powder	Paprika Oleoresin	Kosher \| Most pH \| Heat Stable \| Light Stable
Yellow	Water	Powder	Turmeric	Kosher \| Most pH \| Heat Stable \| Fair Light Stable
Green	Water	Powder	301721	Kosher \| Most pH \| not Heat Stable \| Fair Light Stable
Blue	Water	Powder	Gardenia Blue	Kosher \| Most pH \| Heat Stable \| Light Stable
Brown	Water	Powder	Cocoa Color	Kosher \| Most pH \| Heat Stable \| Light Stable

Solution Examples in Smoothie & Fruit Juice

Beverages Type	Basic formula	General process	Usage and dosage	Advantage
Juice	Concentrated juice 5%, sugar 9%, citric acid 0.2%, sodium citrate 0.05%, mixed thickener 0.1%, edible flavor 0.03%, purified water, total 100%	Raw material → adjusting → uniforming → sterilizing → filling → finished product	Add the color after flavor added at latter adjustment stage.	No container dyed, no suspending oil, stable in color, longer shelf life, bright color, high temperature resistance and good stability.
Solid Beverages		Raw materials → blending →packing → finished product	Adding natural colors while blending	Available in fluid and powder type, supporting evenly coloring

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Smoothie & Fruit Juice

Color Swatches

Description

Supported Colors in Beverages

Solution Examples in Smoothie & Fruit Juice

Naturally Colored

Smoothie & Fruit Juice

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